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With over 20 years agency and client side experience Barbara brings her unique blend of marketing and digital expertise to solve the communications challenges of global advertisers and early stage enterprises. As an Advisor with Abundant Venture Partners, Barbara evangelized the role data and analytics play in transforming companies. Helping organizations to unlock the intrinsic value in their data as they define how analytics inform their marketing strategies. In 2013 she was nominated by the CMO Club for “CMO of Year” in the Marketing Innovations category for Cardinal Path and was recognized by Built In Chicago as one of the “Women to Watch Who Are Driving Chicago’s Digital Renaissance.”


As Global Client Managing Director with Starcom MediaVest Group in London she ran the 103 market global Novartis pharmaceutical account. Prior to that, she helped build the performance marketing and analytics team as well as leading business development and overseeing several global financial services and insurance clients for the network. At Starcom, she worked extensively across the network in Budapest, Warsaw, Hong Kong, and New York on such brand assignments as Kraft, General Motors, Diageo, Procter & Gamble, Philip Morris and McDonald’s. As Senior Vice President, Managing Director at Spark Communications, Barbara focused on financial services, media and B2B assignments working with such clients as E*Trade Financial, Morgan Stanley Smith Barney, Travelers Insurance, IHG, Caterpillar, NBC Universal and Avaya. During her tenure at Spark she lead the agency to win MediaPost Magazine’s “Boutique Agency of the Year” in 2009.


She held client-side roles including VP of Integrated Marketing Communications at L’Oreal USA overseeing media, digital and consumer promotions for the Maybelline New York and Garnier divisions and was also the Global Head of Media at both T-Mobile and Vodafone.


Barbara has an MBA from Chicago’s Loyola University - Quinlan School of Business in Marketing and International Business and a Bachelor of Arts degree from Northwestern University in History. She serves as an Advisor to the mobile hyper tagging platform GLIIF and continues her role as a Board Advisor to the London based Rummble Labs, a consultancy that specializes in predictive analytics in the social space. She also works with several VC firms, start-ups and telco companies in Europe and the United States.


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